Yotpo Head Growth 

Israel, Tel Aviv District, Tel Aviv-Yafo 

827961985

As the group lead you’ll lead the PMO function, responsible for the very production & maintenance of our website, and secondary web assets like product directories and our Shopify stores – including SEO; The CRO function is responsible for our Traffic to MQL funnel optimization – leveraging the best technologies, data, methodologies, and UX; bringing our ambitious web experiences to life at the highest degree of security, speed, and compliance.

Responsibilities:

• Improve yotpo’s website-based funnel from traffic to soft leads and hard demo leads, ultimately increasing visit>MQL, by introducing effective and creative growth strategies – involving content, UI, data-leveraging automation and flows, and more
• Oversee the production of strategic web assets on yotpo.com to ensure the company’s vision and DNA are brought to life and support revenue goals
• Oversee the external appearance of the Yotpo brand across digital product directories, like G2, Shopify, and the likes
• Design smart, automated email nurture flows taking web-generated leads down the funnel to qualified demo requests (MQLs)
• Improve yotpo’s Shopify-based Low-to-High-Touch funnel, driving relevant app installs
• Oversee our web tracking and cross-platform synchronization, working closely with MOPs using stack like Google Tag Manager, Amplitude, GA, HubSpot, WordPress, HotJar, and other tools

Requirements:

• 4+ years of experience in growth marketing, product marketing, lifecycle marketing, user journey marketing or similar function in SaaS companies
• 1+ year of experience managing a team
• Strong background working with diversified marketing tech stacks, namely Content Management Systems, CRMs, Web Analytics, and Marketing Automation tools. WordPress, HubSpot, Amplitude/Mixpanel, and Google Tag Manager are a huge plus
• Extremely data-driven & analytical thinker. Lives and breathes funnel CVR, web conversion metrics, email marketing metrics, and general digital performance KPIs
• Great knack for performance-first content, short & impactful copy, and the ability to come up with content per persona type and funnel stage
• Well averse to the science of landing page optimization – design, content, flow
• Experience working with different marketing/GTM functions, overseeing projects that involve different skill sets and cross-functional teams
• Extremely detail oriented. No detail goes unnoticed, closes all loops
• Analytical, critical thinker. Great at extracting insights from raw data, asking the right questions to push analysis forward, and challenging at the same time
• Great communicator. Working with multiple stakeholders, you’ll need to get your message across concisely and effectively