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Applied Materials Director Product Marketing United States, Massachusetts, Gloucester 268556499
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Responsibilities
- Lead all Product Marketing activities: market analysis/sizing, defining and documenting market requirements, business planning, pricing strategies, cost analysis, marketing plans, development of marketing collateral (customer presentations, technical papers, etc.), and perhaps most importantly, product roadmap and competitive analysis (red teams), etc.
- Support field sales / account managers with specification responses, equipment evaluations and other supporting documentation.
- Interface with field teams, Operations and Product Engineering to manage field escalations.
- Serve as Marketing representative on a cross-functional New Product Introduction team.
- Participate in strategy planning and quarterly business reviews.
- Own the Market Requirements Document for new product versions and upgrades.
- Interface with Product Engineering for CIP and new feature development. Track progress on a regular basis.
- Support customer visits and conference calls with field sales.
- Manage a small product marketing team and cross-functional projects.
- Must have 10+ years’ experience in a semiconductor fab or at a semiconductor equipment company, preferably in patterning: lithography, etch, etc.
- Ideally 2+ years on the business side: product or strategic marketing, business management, etc.
- Minimum BS or preferably an advanced technical degree (EE, ChemE, Mat.Sci., Physics, etc.) MBA or other business education a plus.
- Strong communication and influencing skills: written, presentations, verbal.
- Travel up to 20-40% internationally.
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